Browsing the "Feature" Category

Feature

SURVEY: The Sailing Market 2013

April 29th, 2013

Sailing World sponsors an annual study of the North American sailing industry along with its sister publication Cruising World. Working with independent market researcher Rick Walter, they survey over 200 sailboat builders, importers, and bareboat charter companies each year to compile annual statistics on the sailing market. Regarding North American production, here are some of


Feature

BUSINESS: Going where no Open 60 has gone before

April 29th, 2013

A marketing expert who made his fortune creating Air Miles and the Nectar card before leading the campaign to bring the Olympics to London, Mills has now turned his attentions to sailing, after identifying races such as the Vendee Globe and the Barcelona World Race as marketing opportunities which could help grow the IMOCA 60


Feature

Race Future Uncertain After Disastrous Week

April 28th, 2013

American Jeffrey MacFarlane grew up in western Michigan along the shores of Spring Lake, but had progressed far from those summers of Sunfish sailing. After launching his professional sailing career over a decade ago in Australia, he was either been racing, building, modifying, or preparing some of the elite high performance sailboats in the sport.



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