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SCUTTLEBUTT No. 654 - September 26, 2000
AMERICA'S CUP - Tom Ehman
(Tom Ehman is involved in both the America's Cup and Formula One racing at
a high level. With F1 returning to the USA this past weekend (Indy) for the
first time since 1991, we found these observations very interesting.)
Formula One and the America's Cup are remarkably similar. Both are tests of
management, marketing, technology, teamwork and, in the end, "driving"
skills around a tortuous and ever-changing track. Weather even plays a key
role in both sports.
The obvious difference between F1 and the AmCup is that F1 is a modern,
well-organized global enterprise while the AC is a Persian bazaar with
rules and structures that have changed little in 150 years. If the AC were
properly organized, there could be ten or fifteen strong teams, not three
or four. The venues could be making money, not losing as they did again in
New Zealand. There would be stable on-going profitable teams, our sport
would be prospering, sponsors would be seeking us out rather than the other
way around as it is now, and top designers, sailmakers, builders, sailors
and others would be making a very good living, not boom and bust and moving
all over the world never knowing when and where their next job is.
The other big difference is the industries behind the sports. Of course the
sailing industry is smaller compared to automotive. No sailing event,
regardless how well organized and led, is ever going to approach F1 in
mass-popularity. However, sailing and specifically the America's Cup have
many fascinating attributes appealing to a global upscale market: history,
tradition, beauty, ecology, technology, broad global participation (more
countries "do" sailing than most any other sport -- from the Nordic
countries to the South Pacific islands), etc. Moreover, sailing is one of a
very few sports played at a high level by the world's largest economies
(i.e., markets for sponsors) including USA, Japan, Germany, UK, France,
Brazil, Italy, Spain, Russia, Scandinavia, and Canada. Even China has won
an Olympic gold medal in sailing.
So while not F1, sailing has much to offer audiences in the way of
fascination and excitement, and hence deliver those audiences to sponsors.
These days the "e" word is key... e not for "electronic," but
"entertainment." McLuhan was right: the medium IS the message. It is widely
accepted that television and now the Internet create a global entertainment
economy: news, politics, business, even war has become "entertainment"
thanks (or no thanks!) to electronic media. Of course marketers have long
since treated sports as just another form of entertainment....
What sponsorship generally accomplishes better than advertising is
establishing qualitative attributes, such as shaping consumers' image of a
brand, increasing favorability ratings and generating awareness. Consumer
attitudes are the hardest thing to change. The more a brand is part of
events that are part of a consumer's lifestyle, the more positive their
attitudes are toward the brand. Sponsors support events not for what
happens on track, or on the water, as much as what happens off track -- TV
advertising, promotional event support, and point of purchase materials are
key.
Sponsorship cannot happen on a large scale (America's Cup budget levels)
unless the "property" is global and well-organized with the associated
rights tightly controlled and professionally developed.
15 years ago F1 was as fractious as the AC is today -- then Bernie
Eccelstone got the teams, venues and FIA (motorsport equivalent of ISAF)
to compete on-track but cooperate off. He got control of and developed the
global rights to the benefit of all involved, and FIA leveled the playing
field.
Recent developments are encouraging. Leaders at NYYC, St Francis and in
Auckland are now calling for modernization. Prada as Challenger of Record
is quietly working to unify and strengthen marketing and promotion for
2002-3. Several savvy, to say nothing of affluent, new "team owners" have
stepped forward. And there are even signs that relations are improving
between ISAF and the Am Cup community.
Next year is the 150th anniversary of the oldest trophy in international
sport is next year. What better time to convene a "constitutional
convention" of America's Cup leaders to amend the Deed and modernize the
America's Cup? - Tom Ehman.
OLYMPIC RACING
Sydney, Australia (Sept. 26, 2000) -- Following Monday night's spectacular
medal presentation on the forecourt of the Sydney Opera House (for 49er,
Mistral Men and Women, and Tornado classes), sailing resumed on Tuesday for
five of the six classes left to determine medals. Finn and Star classes
took to offshore courses for their third day of racing while Europe and
Lasers used Sydney Harbour as their stage for moving into their fourth day.
Solings also started and completed their match racing quarterfinals, for
which USA failed to claim a participatory berth. Sailors competed in
sporadic, at times pouring, rain and light winds, which freshened to 14-19
knots only on the offshore courses.
In the minds of Star sailors Mark Reynolds (San Diego, Calif.) and Magnus
Liljedahl (Miami, Fla.), a sixth-place finish followed by a tenth relegated
their performance today to "mediocre." The resulting scores, however,
lifted the two, who currently reign as the class world champions, from 11th
to seventh overall.
"We just weren't quite getting in sync," said Reynolds. "It was a nice
breeze today. Our speed is good in that condition, but the shifts are as
important if not more important in it, and we weren't playing them that
well."
In Finn racing today, Russ Silvestri (San Francisco, Calif.) improved his
overall position one notch to sixth, turning in race scores of 2-16. With
six races now complete, he has 38 points to leader Iain Percy's (GBR) 18.
He is only 11 points out of third and 15 points out of second. "I'd rather
be on the front side of the top group instead of the back side," said
Silvestri, "but there are five races left and I'm still counting a 16th."
Silvestri hopes to discard that finish, as allowed, after nine races are
completed.
Silvestri noted that the first race, sailed in 12 knots, suited him better
than the second, which ended in barely five knots. "Boat speed is not the
issue. I've just got to shift gears better than I did and make something
happen when it's not going right for me.
Changing winds also plagued the Laser fleet, causing today's first of two
scheduled races to be abandoned as the fleet began its first leg. Once the
race was restarted, John Myrdal (Kailua, Hawaii) moved smartly to finish
second, as he had done in race six, held three days ago when the fleet last
sailed. Meanwhile, the Laser class's most renowned international players --
Ben Ainslie (GBR), Robert Scheidt (BRA) and Michael Blackburn (AUS) --
finished 11th, 21st and 23rd, respectively. The three remain in the
top-five overall; however, Myrdal, in 17th, believes that with 43 boats in
his fleet, it is mathematically possible to beg their company over the four
races remaining.
Europe sailor Courtenay Dey (The Dalles, Ore./Rye, N.Y.) finished 15-6
today to land in 15th position overall. "I'm happy with the sixth; the 15th
is a keeper, but not a great keeper. Everyone has had their day and today
was Argentina's, who won. There were huge downwind changes and she could do
nothing wrong." With eight races down and three to go, the Europes will
observe a reserve day tomorrow.
Also tomorrow, USA will join a showdown for medals in both 470 divisions,
which have their 11th and final races scheduled. The 470 Men's team of Paul
Foerster (Garland, Texas) and Bob Merrick (Portsmouth, R.I.) and the 470
Women's team of JJ Isler (La Jolla, Calif.) and Pease Glaser (Long Beach,
Calif.) each have a shot at the Olympic gold and are all but guaranteed a
medal of another color. In men's division, a protest lost by Ukraine,
Savannah's gold medallists, disqualified the team from race ten and
effectively knocked that country out of medal contention, giving Foerster
and Merrick another handy points buffer and one less team to monitor on the
race course.
STANDINGS:
470 M - 1. AUS (36 points) 2. USA (41) 3. ARG (47)
470 W - 1. AUS (33) 2. GER (41) 3. USA (42)
EUROPE - 1. ARG (31) 2. GBR (32) 3. ESP (45) 15. USA (85)
FINN - 1. GBR (18) 2. SWE (23) 3. POL (27) 6. USA (38)
STAR - 1. BRA (13) 2. AUS (20) 3. BER (20) 7. USA (34)
LASER - 1. GBR (24) 2. BRA (38) 3. POR (45) 17. USA (89)
49er (Final) - 1. FIN (55) 2. GBR (60) 3. USA (64)
MISTRAL M (Final) - 1. AUT (38) 2. ARG (43) 3. NZL (48)11. USA (92)
MISTRAL W (Final) - 1. ITA (15) 2. GER (15) 3. NZL (19) 4. USA (45)
TORNADO (Final) - 1. AUT (16) 2. AUS (25) 3. GER (38) 7. USA (57)
SOLING - USA eliminated from match racing phase.
For more information: http://www.ussailing.org/olympics/2000
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THE RACE
Despite Dartmouth being shrouded in mist and torrential rain, preparations
for the first sea passage of the repaired Maxi Catamaran Team Philips
continued. The twin ocean going rudders, noticeable in the gloom because of
their vivid orange colour, were installed by divers at low water this
morning.
Skipper Pete Goss led the crew in adding the final touches to the rigging.
Andy Hindley completed the installation of electrical equipment in the
hulls. The team is hoping that weather conditions improve overnight. They
need extremely light winds if they are to reposition the sails in the mast
track in time for the hoped-for first day sail on Wednesday. -
http://www.teamphilips.com/
LETTERS TO THE CURMUDGEON (leweck@earthlink.net)
Letters selected to be printed are edited for clarity, space (250 words
max) or to exclude unfounded speculation or personal attacks. This is not a
chat room - you only get one letter per subject, so give it your best shot
and don't whine if others disagree.
-- From Chris Johannessen - We worry too much about which classes are
included in Olympic sailing and too little about what events are included.
By this I mean, we have individual racing and we have (some) match racing.
Yes, we need to include women in the match racing. We have board sailing.
What about TEAM RACING??? What a great nationalistic thing, talk about
excitement, talk about something that will work on TV and be truly
interesting and worthy of inclusion in the Olympics.
There are team events or racing in many other sports. And team racing in
sailing allows not just team scoring, but all sorts of interesting
opportunities for true teamwork between boats as well as between skippers
and crews. Let's have Olympic Fleet Racing, Match Racing AND Team Racing.
If we need to trim some events, let's prune the duplication we currently
have with multiple classes of similar boats (ie: lose the Finn, we have the
Laser, and lose the 470 in favor of the 49er). That would leave us with:
- FLEET RACING Keelboat: Star - how about a change to 3 person that women
can be competitve in (Etchells?) that is not so heavily biased towards huge
skippers and crews? Centerboarder: 49er (men), 470 (women) Dinghy: Laser
(men), Europe (women) Boardsailing: Mistral (men), Mistral (women)
- MATCH RACING Soling (men) should have event for women (how about J/24 or
J/22?)
- TEAM RACING Low tech centerboarder (mid-weight teams desirable) putting
emphasis on tactical sailing: Vanguard 15?
-- From Terry Hutchinson - Thanks for the credit (for Esmerelda's winning
effort at the Big Boat Series) in Scuttlebutt but Erle Williams was the
tactician, Ian Moore navigator, and I was Erle's sounding board. Just need
to give Erle credit for a job well done!
-- From Steve Eller - I think a lot of people miss the point about
professionals and sailing. I think that sailing against professionals and
really good amateurs improves everyone's sailing skills but it is also
pretty cool. How many other sports allow weekend mullets like me to simply
show up and compete at the world-class level. The best analogy would be
having some weekend car racer take his 1970 Camaro (mostly Bondo at this
point) to the Daytona 500 and run the track with Jarrett, Earnhart, Gordon
and the rest of the NASCAR celebrities. Sailing is a great sport because
it is so inclusive. Do you want to race Key West - show up. SORC - show
up. NOODs - show up. There are not many other sports that allow this. It
is even better for me as a member of the 505 class, the fleet hotshots
actually spend a great deal of time telling you all of their secrets!
Professionals should be allowed at all levels of racing.
-- From Tom Donlan - It appears that the big problem is the classification
of sailors, not the distribution of professionals among active racing
boats. The powers that be have given us a whole lot of rules defining
professionals, and then race organizers have used the rules to create more
rules about who can race when. Sure the rules are overly rigid. Consider
the source. The Olympic-centered international sports bureaucracy is of
little benefit to most sailors.
We don't need these rules. There are plenty of classes and venues usually
ignored by the pros. If you don't want to race against pro crews, sail a
boat in a class that's thoroughly amateur, or stick to the local races in
those classes where the pros only come to the districts and the nationals.
Failing that, I would prefer a worldwide Corinthian rule: you can't be paid
to race sailboats, anytime, anywhere, any class, nor can you accept
"charitable" donations to cover the expenses of racing. Most of the
wretched excess in our sport would immediately disappear, or be driven into
purely professional wretched excess like the America's Cup and The Race. To
those who will say that this would wreck the chances of people without
wealth to compete at a high level, I would ask: What's so important about
competing at a high level?
-- From Joe Erwin - Mr. Skinner and Mr. Johnson variously say that US
Sailing should set up a handicapping system for sailors and that sailing
should look to golf for a handicapping system. Well, the much maligned US
Sailing has already done so. See the link to SALT (Sailing Level
Achievement Table) on the Competitor Eligibility page at the US Sailing
website. SALT was first published 2 or 3 years ago in American Sailor. It
does exactly what your readers suggest, namely, handicapping the sailors
based on position on the boat, success of the boat in a regatta, etc. The
problem is that no regatta organizer is using the system.
-- Douglas Johnstone - From I went to vist my wife and new baby at Cedares
Sinai yesterday and saw am man wearing aT shirt that stated" If you want to
be the best you must compete against the best". That says it all. I am a
fairly new Star sailor. In the two years of sailing the Star I have sailed
in the same fleet as Mark Reynolds, Eric Doyle and Vince Brun. Truly an
awesome experience. To get blown away by the best at the start of a race
is exciting. Let's play with the best and against the best, and quit whining.
In my opinion all this harping about the poor quality of handicap racing is
a waste. There will always be handicap racing as long as there is
individuality. For those who have to compete on a level ground there will
always be one-design. I say long live handicap racing and long live
one-design. I enjoy both forms of racing and actively compete in both
arenas, not very well, but I still do it! Let's move on to a new subject.
Curmudgeon's Comment: YES - it's time to move on. The professional /amateur
thread and the handicapping thread are now both OFFICIALLY DEAD.
THE VIEW FROM DOWN UNDER - Bob Fisher
The increasing number of coaches at the Olympic Regatta is causing concern
at the highest level and the evidence is all too obvious. Behind the
starting area of every race, there is a gaggle of inflatable boats in which
sit the coaches. Almost every sailor has one. They are becoming de rigeur
and this is worrying those who run the sport for, they say, it is turning
the sailors into automatons and eliminating the chances of those from
smaller, less wealthy nations.
Their argument is that the coaches affect the sailors and what they do on
the course and that there should be a time when all contact with them
should cease. They are no longer there as drivers of boats with spare sails
and tools, now they have sophisticated information gathering equipment and
are monitoring the changing meteorological patterns around the courses and
feeding the information to the sailors between races, and advising them of
what to do.
International Sailing Federation (ISAF) President Paul Henderson was
dismissive of what he called "The collection of has-beens and never-wases
out there," as superfluous to the sport, particularly at this level and
particularly during the pinnacle regatta. He remarked that he would have
liked to have seen any coach tell Buddy Melges which way to go and recalled
Buddy's remark when he asked him once why he tacked off his hip in a Star
race on Lake Geneva (Wisconsin) and made a noticeable gain when he tacked
back a minute later. "Buddy shrugged his shoulders and said, 'Well it felt
good,' and that was good enough for me," he recalled.
Henderson believes that there should still be room for the sailors with
flair and that they are being overwhelmed by the needless technology which
has entered the sport through excessive coaching. While there is nothing
wrong with coaches improving sailors' techniques, the on-the-water
attendance at regattas should go. - Bob Fisher, Boats.com website
Full story: http://boats.com/content/default_detail.jsp?contentid=10744
MFS REGATTA J/24 WORLDS
NEWPORT, R.I., USA (September 25, 2000) - Brad Read and his crew of Jay
Miles (Newport, R.I.), Gordon Borges (New Bedford, Mass.), Randy Borges
(Bristol, R.I.), and Paul Grenauer (Buffalo, N.Y.) sailed to a victory in
the opening race of the MFS Regatta J/24 World Championship, topping a
73-boat fleet that includes world champions, America's Cup sailors, and
many talented one-design skippers. The regatta opened with a crisp 18-knot
northerly breeze on the Atlantic Ocean.
"We started about 10 seconds late in pretty bad air, but we reached through
the guy who won the pin end," said Read. "The line was five degrees or so
favored to the pin. No one could really lay the line, so we thought, 'Be
conservative. Don't try and win it.' As Jay put it, it didn't matter how
much we had to reach, we were in the top 15 or 20 off the line." At the
first windward mark Read and his crew on Blind Squirrel climbed into the
top five boats, and as the wind continued to shift Read kept his
concentration on sailing fast. That speed paid off as Blind Squirrel
rounded the second windward mark in the lead and never looked back,
finishing the race by almost a minute ahead of second-place Convicts
Revenge, skippered by Stephen Girdis (Sydney, Australia). - Dana Paxton
Standings: 1. Brad Read, Middletown, RI; 2. Stehen Girdis, Sydney, AUS; 3.
Carlos Campolo, Buenos Aires,ARG; 4. Stuart Challoner, Island Heights, NJ;
5. Will Crump, Oxford, MD; 6. Al Hobart, Fayston, VT; 7. Yoshio Kitayama,
JPN; 8. Britt Hughes, Stratford, CONN; 9. Juan Grimaldi, Mar del Plata,
ARG; 10. Andrew Pimental, Newport, RI;
Event website: http://www.sailnewport.org/worlds/
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IMAGES
* If you missed the broadcast on the Kenwood Cup Sunday night, you still
have another chance to see it.... but you might want to set you VCR and
tape it. The coverage this year focuses in on the exhilarating Farr 40
class, a few SCARY collisions, and a man overboard situation on the
infamous Molokai Channel Race. Dawn Riley, who sailed America True in the
America's Cup, is back as commentator, and as usual, Gary Jobson is
alongside. The Kenwood Cup airs in Honolulu TUESDAY, SEPT 26 @ 11:00PM,
WEDNESDAY, Sept 27th @ 1:00AM in California, and WEDNESDAY, SEPT 27 @
4:00AM on the East Coast.
* Adrenalin Images has a great selection of photos from the StFYC Big Boat
Series at: http://adrenalinimages.com
* There are also some great Big Boat Series photos on the Latitude 38
website:
http://www.latitude38.com/LectronicLat/Sept2000/Sept%2025/Sept25.html#anchor
4331356
* If you're looking for Olympic photos, you must see Daniel Forster's
website:
http://www.yachtphoto.com/syd00-1.html
* The US Sailing website has also posted some Daniel Forster photos from
Sydney: http://www.ussailing.org/olympics/2000/photos.htm
THE CURMUDGEON'S OBSERVATION
It's easier to fight for one's principles than to live up to them.
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