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SCUTTLEBUTT 2817 - Tuesday, April 7, 2009

Scuttlebutt is published each weekday with the support of its sponsors,
providing a digest of major sailing news, commentary, opinions, features and
dock talk . . . with a North American focus.

Today's sponsors are North U, Morris Yachts, and Annapolis Performance Sailing
(APS).

HELPFUL IDEAS FOR STORMY TIMES
The marine industry has encountered rough seas this year that have impacted
dealers, as well as boating enthusiasts. Boat Trader has partnered with
Boating Industry to publish a marketing e-white paper with helpful and
creative ideas, as well as best practices from some of the recognized leaders
in our industry. Here is an excerpt from a story within titled, “Sell the
‘Lifestyle’ not ‘Panic and Price’”:

Many boat dealers today are selling “panic and price” instead of selling the
boating “lifestyle.” If a dealer leads a sales presentation with “panic and
price,” the only place to go after that is to keep lowering the price. This
approach skips the very important steps of engaging the customer’s emotions.
People don’t buy an expensive recreational product like a boat because of
logic. The buying process starts with the emotions. Then logic is used to
justify that decision.

A homebuilder once told me that the decision to buy a house is made within the
first 20 seconds a customer walks through the front door. The rest of the time
is spent justifying that emotional decision. I believe the decision to
purchase a boat is made in a similar way. Therefore engaging the emotions in
the selling process is extremely important. So remember to include selling the
boating lifestyle when you design your marketing plan.

Complete e-white paper: http://tinyurl.com/dcq7wf

A FUN AND SPECTATOR-FRIENDLY RECIPE
by Lynn Fitzpatrick, World Regattas
Basic Recipe:
* The host provides equalized boats.
* Create a spectator-friendly environment.
* Rotate teams in and out of boats efficiently.
* Add shoreside activities including steel drums, a commentator, food and
drink.
* Mix it to perfection, and Mother Nature is sure to cooperate, especially if
it is held in Southern California.

Notes:
The recipe works for the World Match Racing Tour. It worked for the Louis
Vuitton Pacific Series and it proved infallible once again this past weekend
during the Newport Harbor Yacht Club Invitational Team Race for the Baldwin M.
Baldwin Cup, in Newport Beach, CA.

Yacht Club teams throughout Southern California, San Francisco, New York, New
Orleans, and Massachusetts were treated to a truly pleasurable three-day
weekend by NHYC. Not only did NHYC members contribute 16 Harbor 20’s to the
four team racing fleets, they also cleared their boats out of the mooring
field in front of the club so that the racing could take place in clear view
of EVERYONE - team members in Adirondack chairs on the dock, friends
socializing on the yacht club patios, people with one eye glued to March
Madness and the other on the race course, neighbors living in homes
surrounding the harbor and those cycling, kayaking or driving in the vicinity
of the course. -- Read on:
http://www.worldregattas.com/ViewInfo.php?ContentID=213

HEY COACH!
You can spend a lifetime learning to be a better sailor or you can accelerate
the process at North U. Learn more about North U Fleet and Match Racing
Clinics, On Board Coaching, or their renowned line of books and CDs at
http://www.northu.com

AMERICAN WOMEN DOMINATE LASER RADIALS IN SPAIN
Palma De Mallorca, Spain (Apr. 6, 2009; Day 2) - A light to medium sea breeze
increased to 14 knots on the second day of racing at the 40th edition of the
Trofeo S.A.R. Princesa Sofía MAPFRE, which is the third stop on the
International Sailing Federation (ISAF) Sailing World Cup for Olympic and
Paralympic class events. Among the 630 boats and 880 sailors representing 40
nations from five continents, the North American contingent is predominantly
from the United States, with the strongest showing in the Laser Radial class.

Paige Railey (USA) continues to lead the 62 Radials with a 5-15 today, while
teammate Anna Tunnicliffe (USA) moved up to 2nd overall (from 9th) after
posting a 1-7. Other highlights among the North Americans today include Clay
Johnson (USA) rolling a third in the first Laser race, and Brian Boyd (USA)
nabbing his first World Cup bullet in the first Finn race, moving him up to
7th overall in the 47-boat class. Fleet racing will be sailed until Thursday
and on Friday, April 10, the top ten teams in each class will sail the medal
race. -- Event website: http://www.trofeoprincesasofia.org

TROPHY BANQUET DRESS CODE
We came across a photo gallery from the New York Yacht Club Annual Awards
Dinner 2008, and were impressed to see that it was a black-tie event. It got
us to thinking about club awards banquets, and what the dress code was these
days. Most clubs seem to have an annual highlight event that awards the season
champions, or recognizes individuals for their service during the season. If
you can think back to your event, what was the standard of dress you wore?

To keep the choices simple, we went with these:
* Black tie
* Semi-Formal
* Dressy Casual
* Casual
Vote here: http://www.sailingscuttlebutt.com/polls/09/0406

INSPIRING DISABLED PEOPLE TO DREAM
* An inspirational yachtswoman aims to take the 'dis' out of disabled as she
embarks on a world record attempt to sail solo around the UK. Hilary Lister,
who lives in Canterbury, was forced to abandon last year's attempt due to bad
weather but said she was excited about the re-launch of her Round Britain
Dream in May. If the 37-year-old completes the challenge she will become the
first quadriplegic woman to have ever achieved it. -- Full story:
http://www.gulf-daily-news.com/NewsDetails.aspx?storyid=247290

* After becoming the first quadriplegic yachtsman to circle Great Britain
solo, honorary Rotarian Geoff Holt is already planning his next epic journey:
an independent sailing voyage across the Atlantic. Holt completed the
1,445-mile, 109-day journey around Great Britain on 5 September 2007, exactly
23 years after he became paralyzed. In December, he plans to set sail to
become the first quadriplegic yachtsman to independently cross the Atlantic.
He will make the journey in a specially adapted catamaran that uses
push-button technology. Although he will do all the sailing independently, a
personal assistant will help with day-to-day tasks like showering and getting
in and out of his chair. -- Full story:
http://www.rotary.org/en/MediaAndNews/News/Pages/090406_news_walkingwater.aspx

THE MORRIS M29 SPRING SWING CONTINUES!
Morris Yachts wrapped up a very successful weekend in the Naples, FL at
Hamilton Harbor Yacht Club. From Naples, Cuyler will tow the M29 to South
Carolina to participate in the Charleston Race Week on April 16-19. Then it is
off to Annapolis, MD, where the M29 will be shown in Annapolis at the National
Sailing Hall of Fame May 1-3. The boat will leave immediately for Connecticut
to attend the Delamar Yacht Showcase on May 8-10 at Greenwich’s Delamar Hotel.
The M29, M36, and M42 will be showcased at this exclusive event. For more
information on these events, please call 1-207-244-5509. --
http://www.morrisyachts.com

TOP AMERICAN WOMEN TO FACE OFF IN TAMPA
For more than a dozen years, the St. Petersburg Yacht Club (St. Petersburg,
Fla.) has been one of the world’s major hubs for women’s match racing. Along
with hosting the International Sailing Federation’s (ISAF) World Championship
in 2000, the club annually hosts the Rolex Osprey Cup - one of three Grade 1
regattas held in the U.S. - as well as its “little sister” the Grade 3 Rolex
Women’s Match. Centered on the goal of attracting more women to the sailing
discipline, the Rolex Women’s Match takes place later this week, April 9-12,
where 10 teams will take to the SPYC’s Sonar keelboats and participate in
round robin racing on Tampa Bay.

“With women’s match racing making its debut at the 2012 Olympics, we’re
experiencing a great deal of interest from women sailors, many new to the
discipline,” said Pat Seidenspinner (St. Petersburg), regatta co-chair along
with Tom Farquhar (St. Petersburg). Among the ten entrants are Genny Tulloch
(San Francisco, Calif.), ranked #1 on the US Sailing Team AlphaGraphics after
a win at January’s Rolex Miami OCR, will compete against fellow Team members
2008 Olympian Debbie Capozzi (Bayport, N.Y.) and Katy Lovell (New Orleans,
La.), ranked #2 and #3 respectively. -- Full report:
http://www.rolexwomensmatch.org/RWM/2009/Press%20release_preview_RWM.pdf

SAILING SHORTS
* Ed Baird - skipper for America's Cup defender Alinghi - will be at St.
Petersburg Yacht Club (FL) this coming Wednesday night (April 8) to provide a
presentation, presumably about the current America's Cup situation.
Scuttlebutt will have a representative attending, who will attempt to have Mr.
Baird respond to some questions that Scuttlebutt readers might want answered.
Interested? Type your question in the comment box here:
http://www.sailingscuttlebutt.com/polls/09/0406a/

* State prosecutors say a Newport, RI socialite and former commodities trader
now faces 142 separate charges that she scammed millions of dollars from
investors - many of whom she had met on the shimmering waterfronts of Newport
and the Caribbean. Authorities allege that Elizabeth C. Baldwin netted $7
million from 47 investors through an elaborate pyramid scheme in which she
paid off early investors with money she swindled from later investors. Some of
their money allegedly allowed Baldwin to buy a 65-foot mahogany sloop that she
skippered in the centennial Newport-to-Bermuda race in 2006. -- Providence
Journal, full story: http://tinyurl.com/d3zmuj

* (Apr. 5, 2009) - The third and last day of the 2009 BVI Spring Regatta
dawned with black clouds in the sky. Many thought that the wind would be light
and there would be rain, but, as it turned out, the clouds only provided much
appreciated sun protection with plenty of breeze with which to race.
Throughout Drake Channel, 122 boats competed on the last day of the three day
event in 12 - 14 knots of shifty breeze. It was little surprise that Jim
Mitchell’s R/P 52 Vincitore took the top spot in Racing A. -- Read on:
http://bvispringregatta.org/news.php?news_id=102

* Hosted in Port Saint Louis du Rhone, Alexandre Caizergues (FRA, F-One) and
Melissa Gil (USA, Cabrinha) are now the 2009 Kitespeed World Champions. After
two races on the first day of the competition, the wind did not return to the
event side based at Plage Napoleon, France. Local Alexandre Caizergues
defended his title from the past two years, while speed-rookie Melissa Gil
overcame both the defending world champion and current world record for her
win. -- Complete report: http://tinyurl.com/dd2bt5

* Three new, recently launched TP52's are firmly on schedule with their
work-up to the first regatta of the 2009 Audi MedCup Circuit. Emirates Team
New Zealand, Artemis and Matador will race for first time in the City of
Alicante Trophy (12-17 May) with their brand new TP52’s. -- Read on:
http://2008.medcup.org/news/index.php?id=497

* San Francisco sailor Sean Haggerty, 39, was reported missing last week after
he failed to arrive in San Diego on time, after reportedly leaving the Bay a
few weeks ago earlier aboard his Ranger 26 Sea Hag. Just as Coast Guard
searchers were getting ready to return home Sunday night, the crew of a C-130
aircraft spotted Sea Hag about 46 miles southwest of San Diego. The USCG
cutter Haddock took the disabled boat — and an uninjured Haggerty — under tow,
arriving at Shelter Island around 8 a.m. Monday morning. -- Latitude 38, full
story: http://tinyurl.com/ddpk5t

THE MOST WONDERFUL TIME OF THE YEAR
With Charleston Race Week, J/24 Worlds, and tons of other events on the
horizon, the sailing season is finally here! To help you start your season in
style APS, "The World's Leader in Outfitting Performance Sailors," has put
together a phenomenal deal on customized Henri Lloyd Atmosphere T's...
http://www.APSLTD.com/TeamGearSpecial

BMW ORACLE STARTS TRAINING ON THEIR EXTREME 40'S
Unless Alinghi and BMW Oracle reach an agreement towards the celebration of a
multi-challenger conventional America's Cup, one could say that the starting
gun of the 33rd America's Cup was fired early this afternoon in Valencia.

Obviously, the Challenger of Record have been training since many months on
their monster 90ft trimaran but there was always a possibility, no matter how
small, that the giant multihull could become obsolete and useless, in case of
a negative outcome in the court case, and turn it into what could be the most
expensive and high-tech hospitality yacht.

As we previewed during last week, BMW Oracle started earlier today their
training on the Extreme 40 yachts, together with the French teams Groupama and
Team Gitana. The Americans are using two yachts, one helmed by James Spithill,
and a second one helmed by Austrian skipper Roman Hagara. -- Valencia Sailing,
read on: http://tinyurl.com/c3zhe9

TIME TO DO THE RIGHT THING... RIGHT NOW
Yachting journalist Bob Fisher has been covering the America’s Cup since 1967,
has authored books on the event, and like the rest of us of late, has been
forced to see the event get bruised and battered through the legal wranglings
between the defending club, Société Nautique De Genève, and past event
participant, Golden Gate Yacht Club. These clubs represent team owners,
Ernesto Bertarelli (Alinghi) and Larry Ellison (BMW Oracle Racing)
respectively, and Bob Fisher comments here on how it is time for these two men
to do the right thing… right now:

“Recriminations offer solace only to those who make them. Progress is made by
those with vision. The clouds of war are rolling away, or at least there is a
break in the sky, so that the America’s Cup problems should shortly be
resolved. Both Ernesto Bertarelli and Larry Ellison have publicly stated that
their primary wish is for a multi-challenger event as soon as possible. To
facilitate that would require compromise on both sides and that, it would
seem, could be the sticking point.

“Ellison has built, and trialled, a 90-foot trimaran (as per his Deed of Gift
challenge) at a reputed cost of $20million. It would be a grand gesture to put
it away without a race, but if his primary wish is to materialise, it is a
sacrifice he will have to make.

“Bertarelli is reported to have a Deed of Gift defender in kit-form in a
boatyard in Switzerland, allegedly a 115-foot yawl rigged catamaran. For him
too it would be an expensive, but further cost-saving, gesture to shelve this
boat. It would, however, clear the way for a sensible outcome.” -- Read on:
http://www.sailingscuttlebutt.com/news/09/0406

=> Curmudgeon’s Comment: What may be most interesting now is the lack of
information coming from the Bertarelli and Ellison camps. In fact, there has
been no official statement from the American team since the court decision.


LETTERS TO THE CURMUDGEON
Reader commentary is encouraged, with letters to be submitted to the
Scuttlebutt editor, aka, ‘The Curmudgeon’. Letters selected for publication
must include the writer's name, and be no longer than 250 words (letter might
be edited for clarity or simplicity). You only get one letter per subject, and
save your bashing and personal attacks for elsewhere. As an alternative, a
more open environment for discussion is available on the Scuttlebutt Forum.

-- To submit a Letter: editor@sailingscuttlebutt.com
-- To post on the Forum: http://sailingscuttlebutt.com/forum

* From Art Sanford: Does anyone know location/availability of any old
quartertonners? With much help I have identified old names, but having little
luck locating boats or contacting owners. I have info on Magic Bus, but no
response to e-mails but have phone # still to try. Last seen Afternoon Delight
and Blitz/Rat Race were in the King Harbor/MDR area. Summertime Dream is in
Alameda Marina and Blivit had moved back east. Star eyed Stella is at
Southwestern YC. Trying to find an old "cool" boat to restore and have some
fun with the kids. Any help is appreciated. Please post on Scuttlebutt Forum:
http://forum.sailingscuttlebutt.com/cgi-bin/gforum.cgi?post=7261

* From Gunther E. Hering: (re, Scuttlebutt 2816 story ‘Sarno Loses
Credibility’) You have unwittingly put your finger on the problem: there are
too many paid professionals around the America’s Cup and not enough Corinthian
sportsmen. The AC is not intended to provide a huge salary to paid hands, but
because of their presence and dominance, the issue of fairness and
sportsmanship was pushed back, viz. the number of teams succumbing to Alinghi
and the ACM shenanigans in Valencia. We can only hope that all the big and
bruised egos now recede and we go back to competing on the water.

* From Damian Christie, Melbourne, Australia: The New York Court of Appeals'
disqualification of CNEV was a victory for common sense, but something tells
me the end to this saga is a long way off.

Reading between the lines, Alinghi’s neutral response to the court’s decision
amounted to a begrudging acknowledgement that Oracle had won the right to
challenge for the America’s Cup through the US court system and that Alinghi
would now dedicate its resources to the Cup’s 33rd defence – namely, the
defeat of an unwelcome, unpalatable challenger. Never mind that 19 would-be
challengers are sweating on a new mutual consent protocol for America's Cup
XXXIII. Ernesto Bertarelli will not cry tears at their demise; he will merely
give the Cup community the proverbial “up yours”.

Bertarelli won’t be even slightly fazed by the court's ruling. It’s a setback,
but the whole court saga has actually bought him the time he needed to prepare
Alinghi’s defence. His goal now will be (by hook or by crook) to orchestrate
victory in America’s Cup XXXIII and to hijack Cup XXXIV with another one-sided
protocol. He has no doubt already assured CNEV that it will be Challenger of
Record for the 34th defence in Valencia (by then, the paper club, "having"
held several annual regattas, will unfortunately be eligible).

The Court of Appeals' ruling may have stymied Bertarelli’s current tinpot
plans for Cup domination, but it's only a fly in a very lucrative ointment. He
will never play by any rules except his own.


* From Jeffrey O. Brown, Stamford, CT: WOW! I was thrilled to read that
justice prevailed on the side of GGYC and that the NYS Court of Appeals
Justices have clear heads. Thanks to Scuttlebutt for the continued reporting
and to Cory Feldman for combining his detailed legal and sailing knowledge, to
give us buttheads a perspective on the America’s Cup legal challenge that
would not be available in the general media.

I look forward to continue reading about the America’s Cup mega-trimaran
challenge. Maybe someone can borrow some remote piloted vehicles (RPV’s) from
our military and use these to follow and televise the AC trimaran challenge
race in a more economical way than trying to follow in helicopters? I also
look forward to the on-line satellite telemetry sites that I am sure will
appear, so we can follow the race. Cory: Keep up the reporting to the end of
the Trimaran challenge and write a book, covering pre- and post- legal details
and adding photos, summarized by the conclusion of the trimaran challenge.

CURMUDGEON’S (POLITICALLY CORRECT) OBSERVATIONS
He is not afraid of "Commitment" - He is "Relationship Challenged."

Special thanks to North U, Morris Yachts, and Annapolis Performance Sailing
(APS).

A complete list of preferred suppliers is at
http://www.sailingscuttlebutt.com/ssc/suppliers