(January 21, 2011) While time will tell whether the 'new and improved' America's Cup is both, it is certain that for the event to gain interest, the event must earn our interest. Audiences follow what they are interested in, so the event must create riveting profiles on the people and the game so that spark inside of us decides to cheer (again).
The good news is that the event appears capable of this , or at least in creating stimulating video content. Now while it is a big jump from YouTube to the home tube, it is a start, as you can see from this week's videos from San Francisco (USA) and the early testing in Auckland (NZL) of the prototype AC45 that is to be the platform for the America's Cup World Series events this year.
