Opening the Window to Offshore Racing

Offshore races have an audience. For every boat that competes, there are spouses, parents, and children that follow it, or want to. Additionally, there are boats that didn’t enter the race, but might next time. Sharing the race story might set the hook.

The Newport Bermuda Race, when it starts June 17, wants to share its story. As there is no better story teller than those who are part of it, race organizers are doing something every offshore race should do… asking for help. Here is there appeal:
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With the single aim of encouraging sailors to capture and share their “real” ocean racing experience during the 2016 Newport Bermuda Race, organizers have announced the first ever Onboard Reporter Initiative for video reports or blog posts filed during this year’s race.

Interesting stories will be shared through social media and on Andy Green’s daily race commentary programs on the event website.

The quality can be shaky, the photos blurry, or it can be a picture perfect production. Whatever your medium for recording your race, we want to hear from you. Facebook, Instagram, Twitter, Snapchat, picture, videos, audio or live. Try anything and send it to the hashtag #bermudarace.

“We know everyone is excited when they start the Bermuda Race,” says Andy Green, sailing commentator, who will be producing the race’s daily reports as part of the media team. “What we want to see, from different perspectives, is what is happening out there on the ocean. There are so many fantastic stories and experiences, it is a shame we miss out on these every two years. That’s what this On Board Reporter initiative is meant to uncover.”

We want to see your Gulf Stream, the exhilarating experience of tackling a late night sail change, being woken up for a dog watch, enjoying ‘fine’ offshore cuisine or seeing the colorful houses dotting the hills of Bermuda for the first time. These are best captured through the lens of an astute crewmember with a digital camera, a laptop and an antenna to send out their experience to the world.

Register now for the Newport Bermuda Race OBR initiative. Email Media@BermudaRace.com with your name and boat name and you will be sent the communication protocol and content criteria from the race’s media team.
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Offshore racing stirs the imagination of people that don’t sail too. Providing them a window into the experience might be just what it takes for them to sign up for that first sailing lesson.