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Extreme Sailing Series

Published on March 20th, 2013

Leading independent evaluation agency, Havas Sponsorship Insights, has confirmed the final media value of the 2012 Extreme Sailing Series™ at €27.8million over the seven Acts in 2012 versus €25.7million in 2011 over nine Acts. A growing international interest and an ever-stronger TV news and programming footprint including live broadcasts from five venues in 2012, is strongly reflected in the increase in media exposure across all platforms in what was the second year of global touring for the original stadium sailing Series that visits iconic venues in traditional host venue territories as well as new markets around the world. – Read on

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