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Henri Lloyd returns to USA and Canada

Published on October 10th, 2019

Henri-Lloyd, one of the oldest and most respected marine clothing brands in the world, has chosen Atlantic Marketing Company to represent the company’s technical marine products in the United States and Canada.

“Henri-Lloyd is widely recognized as one of the most trusted and strongest brands in the world, it’s a unique opportunity to be part of such an iconic company at a time when they are redefining technical outerwear in our market,” said Atlantic Marketing President, Brandon Flack.

After entering administration in June 2018, the brand was relaunched in June 2019 with a new strategy, new design, and new digital focus where ecommerce plays a central role.

“We are excited to have Atlantic Marketing represent Henri-Lloyd in the States and Canada,” said Jonas Andersson, the company’s CEO in a statement. “Brandon and his team bring a wealth of knowledge and impeccable credentials from the marine technical clothing space.

“As a heritage brand, now entering a second phase of the comeback, we are genuine in our belief in building strong customer relationships. A strong relationship is based on an honest dialog about what has worked well and not so well in the past. By enlisting Atlantic Marketing, we will create something really special here for many years to come.”

Founded in 1963, Henri-Lloyd became famous through its relentless pursuit of innovation and quality, making products for yachtsmen and women around the world. The original innovative designs remain the template for all modern waterproof performance clothing.

Then in the 1980s, the highly influential youth movement of the Milanese Paninari adopted the Original Consort Jacket as its uniform and Henri Lloyd became a credible lifestyle brand across Europe overnight.

Headquartered in Stonington, Connecticut, Atlantic Marketing Company is one of the oldest and largest marine manufacturer representative firms in the US and Canada. Marine distributors and dealers interested in Henri-Lloyd products should call +1.860.535.8292 or email

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