Nespresso releases first two films from exclusive ‘Taste the Magic of the Cup’ series
Published on July 5th, 2013
Nespresso has released the first of two short films based on the story of the 34th America’s Cup and Emirates Team New Zealand, following the official opening of the 34th America’s Cup in San Francisco (USA) yesterday. As Official Coffee to the 34th America’s Cup and Proud Sponsor of Emirates Team New Zealand, Nespresso has commissioned a series of 8 films under the banner ‘Taste the Magic of the Cup’ to give a unique insight into the story behind the Cup and what it takes to win the oldest trophy in sport.
The release of the first two films follows the back of the highly successful April Fool’s video entitled ‘ETNZ Unveil Secret Weapon’ which has now been seen nearly 50,000 times on YouTube, and also went out on national TV in New Zealand.
The first new film entitled ‘Design Redefined’ shows the Emirates Team New Zealand design team in perfect synchronization as they craft the incredible AC72 multihull. Thousands of hours of design, development and innovation redefined into 90 seconds. Somewhere between a yacht and a spaceship – the wing sail catamaran literally flies across the water at high speeds. The second film called ‘The Ultimate Machine’ includes dynamic images from on board and from the air that captures the power of the machine as Grant Dalton and Dean Barker reveal their feelings about this cutting-edge multihull.
“This is just one element of our activation programme associated with the America’s Cup,” explained Stéphane Detaille, Int’l Sponsoring & Events Manager. “The intention is to give Nespresso customers and sailing fans a ‘window into the world’ of the America’s Cup, and our association with both the America’s Cup itself and Emirates Team New Zealand gives us unique access to tell this story.”
Six further films will be released by Nespresso over the next three months produced by leading sports production agency APP|Sunset+Vine.
Watch film 1 ‘Design Redefined’
Watch film 2 ‘The Ultimate Machine’