America’s Cup: Italians assured nearly 70 million USD

Published on March 3rd, 2014

It is confirmed that Prada will be the main sponsor for the Italian Luna Rossa Challenge team for the next America’s Cup, planning to contribute €50 million to its next effort. Prada’s spending will be capped to a maximum of €25 million in the period until January 2015, €24 million in 2015, €9 million in 2016 and €4.5 million until January 2018. Although that total adds up to €62.5 million, Prada said its spend will not exceed €50 million. – SportsPro, full story

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