ISAF steps up campaign for 2020 Paralympic Games
Published on June 1st, 2015
Southampton, UK (June 1, 2015) – The International Sailing Federation (ISAF) is to campaign for Disabled Sailing’s inclusion in the Tokyo 2020 Paralympic Games and has appointed VERO Communications to advise and support its campaign.
The decision to press the International Paralympic Committee (IPC) to add Disabled Sailing to the Tokyo 2020 Paralympic Games comes on the back of ISAF formally taking over the management of Disabled Sailing in November 2014, and the integration of the International Association for Disabled Sailing (IFDS) into ISAF.
“Following the merger of IFDS into ISAF at the end of last year, Disabled Sailing is now under new professional management,” said Carlo Croce, ISAF President. “This is a new era for Disabled Sailing with ISAF now able to fully utilise its technical, financial, promotional and strategic resources to bring significant benefits to Disabled Sailing.
“For example, we are now working hard to put in place a much enhanced, professional and aligned four year competition programme for Disabled Sailing, as well as generate greater media, broadcast and promotional opportunities for the sport following integration into ISAF’s wider communications planning and activities.
“These are all new developments since the merger of IFDS into ISAF and it is important that we now effectively communicate this new era for Disabled Sailing to the IPC. I’m delighted that we have the proven expertise of VERO Communications to support us in this cause.
“Our focus now is to build the case for Disabled Sailing’s inclusion in Tokyo 2020, much of which will be centred around new evidence, as well as stressing some of the unique attributes of Disabled Sailing, including the fact that it is the only sport where athletes with the highest level of disability can compete equally against athletes with other disabilities. I very much hope, upon receipt of this new evidence, that the IPC will look favourably on our case.”
VERO is a strategic communications agency working in the business of sport. It advises sports federations, cities and countries bidding to host major sports events, leading decision makers in world sport, major sports clubs and brands. Its services include campaign strategy, communications, brand narrative and positioning, and media and stakeholder relations.