Please Pass the Grey Poupon

Published on February 25th, 2016

For the 34th America’s Cup, the initiative was to reach beyond the core sailing audience and expose the broader public to the oldest international sporting trophy. But the America’s Cup isn’t NASCAR, and its fans aren’t ordering Coors Light. When the trophy travels in a Louis Vuitton case, and flies in the main cabin, this isn’t a trophy for the people.

So when the America’s Cup moved from San Francisco to Bermuda, it was as much a geographic shift as it was a philosophical shift. The America’s Cup was returning to its roots – the Moët & Chandon crowd.

In the march to America’s Cup madness in 2017, this year gets started with the Louis Vuitton America’s Cup World Series this weekend in Muscat, Oman with events next in New York City and Chicago. To ensure the Beamer crowd has solid valet service, presents its comprehensive luxury guide on where to dine, stay, and play.

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