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Glamour Promotion of America’s Cup

Published on May 17th, 2017

Kathie Lee Gifford and Hoda Kotb, the hosts for the popular NBC morning show The Today Show, are scheduled to film two one-hour shows on Bermuda to be aired Friday at 10am on Thursday, May 18 and 19. The Today show is coming to Bermuda to assist in the promotion of the America’s Cup in which NBC is broadcast partner.

According to a Bermuda Tourism Authority spokesman, the “home base” for the broadcasts will be the recently renovated Hamilton Princess & Beach Club.

“The Today show is the top-rated US morning television programme among the valued 25 to 54 year-old demographic. The 10am hour of Today typically attracts approximately 2.5 million daily viewers according to ratings agency Nielsen.”

Source: The Royal Gazette

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