Virtual sailors drink rum too
Published on September 14th, 2020
Mount Gay Rum, with its rich heritage in sailing as a long-term supporter of sailing globally, and their signature red cap becoming well recognized by sailors over the last four decades, is entering the digital world too.
Over the next two years, Mount Gay and World Sailing will work in partnership to raise the profile and awareness of eSailing globally. In addition, Mount Gay will become a supporting partner of the eSailing World Championship and eSailing Nations Cup with six weeks of challenges incorporated into the gameplay.
Since the establishment of the eSailing World Championship, participation in eSailing has grown dramatically with more than 2 million global players participating in Inshore and Offshore games.
As Sailors, classes and Events have turned to eSailing to keep engaged, World Sailing and Mount Gay will use eSailing to bring global sailing communities together virtually, raise the profile of eSailing and support nations to develop their competition structures and eSailing National Championships.
Thirteen nations have launched eSailing National Championships in 2020 and with Mount Gay’s support, Barbados has become the 14th with further nations to be launched.
“We are always looking for ways to support and bring our sailing community together… and this is now more important than ever!” said Managing Director of Mount Gay, Raphaël Grisoni. “Our partnership with World Sailing will help us do just that.
“eSailing brings a new dimension to how we can actively give back to the sailors who have always shown love to Mount Gay. A key aspect of this partnership is to assist World Sailing in their goal to continuously open up sailing, making it attractive and easy for all to participate.”
As the eSailing World Championship has grown twentyfold in the last year and the newly established eSailing Nations Cup has added another element of competition and opportunities for global eSailors and member nations, working with Mount Gay is another step to enhance the eSailing project and highlights how far is has grown in a short period of time.
“eSailing is rapidly gaining popularity as we attract sailors and non-sailors to the platform,” said Scott Over, Commercial Director at World Sailing. “The partnership with Mount Gay will enable deeper levels of community engagement in a thriving environment and enable World Sailing to continue eSailing development with new classes, venues and participating nations.”
While digital drinking seems unrealistic, Grisoni sees the hat as an option. “eSailing will also let us try new and exciting things, like launching the digital Red Cap, introducing unique challenges and more!”
For further information and opportunities with eSailing: firstname.lastname@example.org.
Source: Scuttlebutt, World Sailing