BIC Sport Becomes TAHE

BIC Sport is retiring at the end of 2020 after 40+ years as a water sports icon, with the product line shifting in 2021 to Tahe Outdoors. Launched in the late 1980s, the Tahe Outdoors group of companies will operate under a new brand name, TAHE, with a mission to develop products that are accessible, reliable, simple and innovative, ecologically responsible and mostly manufactured in France. Full report.