Dance with the one who brung ya

Under the leadership of Sir Peter Blake, and with the support of the Royal New Zealand Yacht Squadron, Team New Zealand was established in 1993, going on to win the 1995 America’s Cup. Always heavily reliant on sponsor support, this was long before Emirates airlines bought into the team name, with Toyota prominently amid the branding – then and now.

For the 37th consecutive year, Toyota New Zealand has held its position as the country’s top automotive brand, recording strong sales and advancing its sustainability goals despite a challenging market environment​. This latter goal synched with how Team New Zealand’s successful 2024 America’s Cup defense promoted hydrogen-powered foiling support boats. Dance with the one who brung ya.