US Sailing joins commercial collective

What does Fencing, Squash, Cycling, Sailing, and Rowing have in common? Aside from being sports not widely played, they tend to be popular in affluent communities, and now they are coming together to leverage this asset as reported by Sportico:

Five U.S. sports national governing bodies—USA Fencing, US Squash, USA Cycling, US Sailing and USRowing—will pool their commercial and media rights under a new collective. Revenue from unified agreements will now be split between the five organizations proportionate to membership count.

This five-way group, dubbed the United Sports Collective, has been unveiled after US Sailing announced a “strategic restructuring” last month that eliminated 10 positions in the wake of revenue continuing to trail expenses in 2024. – Full report