Feature
Three things sucking the wind out of America’s Cup
July 14th, 2013
There were lots of promises and predictions when plans for the 34th America’s Cup were announced in 2010. Lots of changes, lots of selling. Dumb it down, make it sexy. Throw out the chess board, bring in the dodgeball. X Games for the Y Generation. Since its launch, AC34 has been in slow freefall. While