From Peg Miller
Published on February 20th, 2013
While it was sad to see the news about PUMA leaving the sport (in Scuttlebutt 3778), I was always puzzled at them diving in as hard as they did. It is one thing to leverage sailing events for brand marketing, but did they really have to develop a full kit of gear? They are a shoe and soft goods company, but they went way beyond that – making a significant investment in product development – at a time when the sport was not growing. Amazing!