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Daily Archives: August 15, 2013

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Needing to Grow the TV Audience

August 15th, 2013

It was a proud moment for America’s Cup organizers when they announced that, for the first time since 1992, the races would be on network TV in America. NBC would broadcast the first two races of the 34th Match. Not everyone gets on network television, they said. And while the majority of the races for



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