Sail Canada partners with Volvo Cars of Canada

Published on July 16th, 2014

(July 16, 2014) – Sail Canada and Volvo Cars of Canada have announced a three-year partnership that will provide support for Sail Canada’s activities. The partnership will support all levels of sailing in Canada – from National Team programs, to youth and development activities and most importantly, grassroots sailing organizations across the country. Volvo Canada and its network of 38 retailers will participate in over six events hosted by Sail Canada and its provincial affiliates every year.

Established in 1931, Sail Canada (formerly known as the Canadian Yachting Association) is the national governing body for the sport of sailing. The Association promotes sailing in all its forms through collaboration with our partners, the Provincial Sailing Associations, member clubs, schools, and many individual stakeholders.

Volvo is well recognised as a committed supporter of sailing, most notably through the Volvo Ocean Race, which now attracts a global television audience of more than 1.3 billion people. Volvo cars are renowned for their safety, quality and versatility, making Volvo the natural car of choice for many sailors.

“Our partnership with Sail Canada will provide us with an excellent forum to showcase our brand and products nationally. The two organizations share many of the same values and we believe that this partnership will benefit both of our teams.” said Margareta Mahlstedt-Karayiannis, VP Marketing for Volvo Canada. ”We are looking forward to working with Sail Canada and its community of 1 Million + passionate sailors.”

Sail Canada, the national governing body for sailing in Canada, fosters the development of the sport from “learn to sail” programs, right up to the Olympic and Paralympic podium. With such an ambitious program ahead, Sail Canada, its provincial partners, and the entire sailing community are focused on two key areas for improvement:

1) Increasing accessibility to grow the sport for all Canadians
2) Fostering the quality of sailing to achieve better and better results across all domestic and international competitions for all participants.

Alan Lombard, President of Sail Canada, welcomed Volvo, saying, “Building relationships with corporate partners is a key part of our development strategy. Volvo, with their continuing support for sailing, are an ideal fit for Sail Canada, and our teams look forward to working together in the best interest of sailing. We are particularly pleased that there will be opportunities for local development through the Volvo retailer network.”


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