Sailing recognized at BT Sport Industry Awards 2015

Sailing was prominently recognized when the BT Sport Industry Awards 2015 were announced in London on Thursday 30th April in a room packed full of industry peers and sporting stars. The BT Sport Industry Awards is Europe’s largest and most prestigious commercial sport awards, recognizing the best the sport industry has to offer in marketing, PR, sponsorship, social media, talent management, community investment and more.

Barclays Lifetime Achievement Award
Sir Keith Mills was presented with the award, recognized as the man behind the bid strategy for London 2012 and the entrepreneur who will bring the America’s Cup to British waters for the first time in 164 years this summer. Full report.

Best use of PR
Alex Thomson climbed to the top against some of the best brands for the #MastWalk viral marketing campaign. The latest stunt created by Alex Thomson Racing saw the single handed skipper take a dramatic dive from the tip of the HUGO BOSS mast. The #MastWalk has been a viral sensation with his channel boasting over a million views in a matter of days.