America’s Cup: Motivating the Locals

Published on October 12th, 2015

The Louis Vuitton America’s Cup World Series takes place in Bermuda on October 16-18. For this British territory of 65,000, here are ten reasons for the locals to get excited about the event:

1. It’s like NASCAR or Formula One on the water
The America’s Cup racing that will take place in June 2017 is a “Match Racing” competition, where teams race each other head-to-head. The format for the Louis Vuitton World Series features “Fleet Racing” with all the teams on the race course together, so there’s a lot of action happening at once.

2. Bermuda’s turn in the Spotlight
NBC Sports Network will be beaming Bermuda across the U.S. during a 2-hour broadcast on Sunday, October 18. There will also be further television coverage in 100 territories around the world. This is a chance for Bermuda and Bermudians to shine on the global stage.

3. Rub shoulders with Iconic Brands
We Bermudians love our sense of fashion and style. This event pairs Bermuda with luxury brands like Louis Vuitton, Moet, BMW and more. These brands will look to maximize their exposure through the America’s Cup and every time they do… they will be telling Bermuda’s story too!

4. Bermudians are Making it Happen
At every level Bermudians and their businesses are being contracted to deliver this event – brand management, live video coverage, staging, lighting, big screens, security, catering, tent rentals, bouncy castles, DJs, dance groups and the list goes on. Plus, the 59 vendors who will line the streets of the “Our Bermuda” Event Village and Festival.

5. The Best of the Best will be here
The very best sailors, and some of the best athletes, in the world are competing. Skippers like Jimmy Spithill, the youngest skipper to ever win the America’s Cup, or Ben Ainslie, with four Gold Medals for Britain, is the most decorated Olympic sailor in history. New Zealand helmsman Peter Burling is the youngest in the fleet, promoted to the senior squad after winning the inaugural Red Bull Youth America’s Cup, while Nathan Outtteridge from Artemis Racing is a multiple world champion and Olympic gold medalist. SoftBank Team Japan’s Dean Barker first won the America’s Cup in 2000 and has raced in six America’s Cup campaigns, and other than the America’s Cup, there is very little that Groupama Team France’s Frank Cammas has not won.

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