Ronstan

America’s Cup has Got Game

Published on August 24th, 2016

The America’s Cup repeatedly claims to have the best sailors, which was once an unspoken truth. But in the land of marketing, educating the non-sailing public becomes a necessity. However, once we make claims, don’t we have need some sort of metric?

The Rio 2016 Olympic Games has delivered this metric in spades, as every America’s Cup sailor competing came away with a medal. Talk about confirmation.

Emirates Team New Zealand: Peter Burling and Blair Tuke (NZL) locked up the gold medal ahead of the 49er Men Medal Race, which they went out and won anyway, stamping their authority on the class and regatta.

The Rio 2016 Olympic Sailing Competition features 380 athletes from 66 nations, in 274 boats racing across ten Olympic disciplines. Racing runs from Monday 8 August through to Thursday 18 August 2016 with 217 male and 163 female sailors racing out of Marina da Gloria in Rio de Janeiro, Brazil. Sailing made its Olympic debut in 1900 and has been a mainstay at every Olympic Games since 1908. For more information or requests please contact Daniel Smith at World Sailing on marketing@sailing.org or phone +44 (0) 7771 542 131.
Artemis Racing: Australians Nathan Outteridge and Iain Jensen came into the 49er Men Medal Race in the bronze position, and sailed away with a silver, the best result they could have hoped for on the day.

The Rio 2016 Olympic Sailing Competition features 380 athletes from 66 nations, in 274 boats racing across ten Olympic disciplines. Racing runs from Monday 8 August through to Thursday 18 August 2016 with 217 male and 163 female sailors racing out of Marina da Gloria in Rio de Janeiro, Brazil. Sailing made its Olympic debut in 1900 and has been a mainstay at every Olympic Games since 1908. For more information or requests please contact Daniel Smith at World Sailing on marketing@sailing.org or phone +44 (0) 7771 542 131.

Land Rover BAR: Giles Scott (GBR) won a gold medal in the Finn class, sealing the victory before the Medal Race.

The Rio 2016 Olympic Sailing Competition features 380 athletes from 66 nations, in 274 boats racing across ten Olympic disciplines. Racing runs from Monday 8 August through to Thursday 18 August 2016 with 217 male and 163 female sailors racing out of Marina da Gloria in Rio de Janeiro, Brazil. Sailing made its Olympic debut in 1900 and has been a mainstay at every Olympic Games since 1908. For more information or requests please contact Daniel Smith at World Sailing on marketing@sailing.org or phone +44 (0) 7771 542 131.

SoftBank Team Japan: Jason Waterhouse (AUS) won a silver medal in mixed Nacra 17 catamaran, sailing with his cousin Lisa Darmanin.

The Rio 2016 Olympic Sailing Competition features 380 athletes from 66 nations, in 274 boats racing across ten Olympic disciplines. Racing runs from Monday 8 August through to Thursday 18 August 2016 with 217 male and 163 female sailors racing out of Marina da Gloria in Rio de Janeiro, Brazil. Sailing made its Olympic debut in 1900 and has been a mainstay at every Olympic Games since 1908. For more information or requests please contact Daniel Smith at World Sailing on marketing@sailing.org or phone +44 (0) 7771 542 131.

Okay, the America’s Cup has got game.

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