US Sailing Team partners with Helly Hansen
Published on May 22nd, 2017
The US Sailing Team has formed a new partnership with Helly Hansen, making the Norwegian company the exclusive apparel provider for national team sailors through 2020. USA joins national teams from Canada, Norway, and Japan in using the Helly Hansen technical sailing and lifestyle apparel.
“Regardless of whether we will be facing oppressive heat or bitter cold, we know that Helly Hansen can offer advanced solutions to provide our team with the comfort, protection, durability and mobility required for competitive success,” said two-time Olympic Champion Malcolm Page (Newport, R.I.), the Chief of U.S. Olympic Sailing.
Sailing has been at the core of the Helly Hansen brand since its inception in 1877 to protect Norwegian mariners from challenging nordic weather. Since then, sailors outfitted with Helly Hansen apparel have conquered everything from dinghy regattas to open ocean races in every corner of the globe.
“Sailing is where the Helly Hansen brand started 140 years ago, and partnering with the pros of the sport is a critical element in ensuring that we continue to lead in the category,” said Erik Burbank, Helly Hansen’s Chief Marketing Officer (Oslo, Norway).
US Sailing Team athletes have begun receiving Helly Hansen team gear this week at training venues across the country.
Background: The US Sailing Team is managed by the United States Sailing Association (US Sailing), the national governing body for the sport of sailing and sailboat racing. The top boats in each Olympic and Paralympic class are selected annually to be members of the US Sailing Team. US Sailing helps these elite athletes with financial, logistical, coaching, technical, fitness, marketing and communications support. US Sailing Team Sponsors include Harken, McLube, Groupe Beneteau and Marlow Ropes. For more information: www.ussailing.org/olympics
Source: US Sailing Team