Magic Marine sold to Kogros Sport
Published on December 7th, 2020
After acquiring the Magic Marine technical sailing apparel in January 2018, North Technology Group (NTG) has agreed to sell the brand to Dutch-based Kogros Sport. Magic Marine had been under a division of NTG called North Actionsports Group. NTG is also the parent company of North Sails, Southern Spars, Future Fibres, Edgewater Boats, North Thin Ply Technology (NTPT), and North Sails Collection.
Led by Erwin Konijendijk, Kogros Sport already has a diverse brand portfolio of functional and unique sports equipment. The sporting goods distributor provides product development and production for several brands and has an extensive sales network within different sport and lifestyle segments.
“As a company, we are looking for our own brands in our expansion,” said Konijnendijk. “We certainly see in this time not only ‘Bears in the forest’, but also opportunities. Outdoor activities present a more sustainable form of leisure, that does justice to this recent purchase. We want to give Magic Marine a prominent role within Kogros and bring it even closer to the sailor.”
The sale will allow owner North Actionsports Group to focus on its core business of kiteboarding, foil, windsurfing and wakeboarding.
Kogros has enlisted the help of Casper Bleijenberg who knows Magic Marine well from a previous period when owned by MBrands International BV. “The outdoor trend continues to develop, spurred on by COVID-19,” said Bleijenberg. “Last season we saw a rush to the Sailing Schools and boat rental companies, accelerated by recent events which have led to renewed insight among consumers. When people stay more in and around the house, they start seeking ‘new’ ways to enjoy themselves, then find these sports are quite cool to do.”
Magic Marine is noted technical sailing wear for dinghies and coastal racing and cruising, and is sponsor for former World Champion and Finn sailor Nicholas Heiner, 49er FX Olympic Gold Medalists Martine Grael and Kahena Kunze, Nacra 17 Gold Medalists Santiago Lange and Cecilia Carranza Saroli, and Volvo Ocean Race winner Carolijn Brouwer.