Looking back, Looking Forward

by Craig Leweck, Scuttlebutt Sailing News
The history books will do their best to describe the coronavirus pandemic of 2020, but we all were there and endured its impact to our lives. For a publication focused on a sport that struggled amid health regulations, Scuttlebutt was right there too.

While thankful for clients that could stay committed to their 2020 advertising obligations, not everybody was able to do so, and opportunity for new business became limited. In an industry already shrinking, we sought ways to adapt to the challenge.

One way was launching a patron site which allowed Scuttlebutt devotees to submit financial support. As we perform on a stage without seeing our audience, it was heartwarming to witness the response of this initiative.

Others chose to send check payment direct to us, which was completely unexpected and immensely uplifting. This continues today, and can be done by making checks payable to:

Inbox Communications
3346 Ullman Street
San Diego, CA 92106

The positive to 2020 was how we remained that conduit for the sport, providing sustained publication production as we sought to stay in phase with the COVID-19 climate. Additionally, we experienced steady growth in both our newsletter subscribers and website traffic. On this basis, we are strongly positioned going forward.

However, we anticipate the marine industry may be slow to bounce back in 2021, motivating us to hold or lower our advertising rates (click here). But with the future not yet certain, there remains hesitation with marketing plans.

How can sailing enthusiasts help their sport? Go sailing. Update gear. Support local events. Be an advocate. Acton creates action. There are good times ahead… we just need to get there. Onward!