Here’s some feedback… get Metallica

Published on February 24th, 2021

At first glance, it was inspiring to learn that heavy metal band Metallica would be headlining at the 36th America’s Cup. That should fire up the champagne sippers, right? But then we re-read the press release which was announcing how Medallia would be the Official Feedback Partner of the event.


Apparently, in this social media era where everyone is seeking approval (“Look at my wonderful life”), so is this historic competition as it seeks to further its reach as an entertainment property. If you didn’t know there were publicly traded companies that did “feedback” as a product, here’s the big reveal:

“We look forward to using Medallia’s QuickStart and LivingLens customer and staff feedback platforms to capture information on the experiences of the teams, staff, volunteers and fans at the America’s Cup Match in Auckland throughout March 2021,” said Grant Dalton, CEO of America’s Cup Event Ltd.

Fans will have the opportunity to engage with the America’s Cup and share their feedback via Medallia QuickStart and Micropulse as well as Medallia LivingLens video feedback capture to track fan and volunteer sentiment.

“The 36th America’s Cup presented by PRADA promises to be more exciting than ever with technology and talent combining to produce some of the fastest and most competitive races in the history of the Match. We are delighted to be the Official Feedback Partner for the March event in Auckland,” said Leslie Stretch, CEO of Medallia.

Here’s some feedback… get Metallica.

More information:
• America’s Cup format, standings, and how to watch online: click here.
• Complete America’s Cup coverage: click here
• Additional America’s Cup information: click here

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