Entries open for 2021 DAME Awards

Published on July 19th, 2021

Entries have opened for the 30th edition of the DAME (Design Award at METSTRADE) Awards. Participation is open to manufacturers and authorized suppliers who are registered as exhibitors or co-exhibitors at the in-person METSTRADE 2021 show in RAI Amsterdam. Entries close on September 17, 2021.

This year the DAME aims to return to its usual format, with entries judged across seven categories before an eventual winner is chosen. It is assessed by a Jury comprising leading boat, interior, and industrial designers, as well as user experts. The assessment criteria are focused on equipment design in all aspects, from styling, functionality and innovation, through to integration, practicality of use, price to performance and presentation.

Reflecting the changing priorities in the world around us, entrants this year will be asked to submit additional information on the lifecycle impacts of their products. The Jury will, at its discretion, award a special Environmental Design Winner certificate to a product that represents the best example among all entries that fits the DAME criteria in an impressively sustainable way.

DAME is unrivaled in terms of status and importance across the global marine industry. A significant number of entries typically attain nomination status, which brings their products to the attention of the global marine audience ahead of METSTRADE and at the show itself.

Those that go on to achieve DAME Category and Overall Winner awards are acknowledged as having reached the top standard of design practice for marine equipment in their field.

The DAME Awards are organized each year in conjunction with the METSTRADE show, the world’s largest marine equipment event. DAME nominated products are placed on a special presentation within METSTRADE, with descriptive information.

From these nominations, the final selection of seven Category Winners and the eventual DAME Award Overall Winner is made. The DAME Jury also awards a series of Special Mentions and a Environmental Design Winner at its discretion.

The €150 registration fee per product that each METSTRADE exhibitor pays to enter the DAME Awards is always donated to charity. The METSTRADE Exhibition Committee has decided that this year’s DAME proceeds will go to the Blue Marine Foundation (BLUE).

BLUE is working to restore the ocean to health by creating marine reserves, developing models of sustainable fishing and restoring vital marine habitats. More information about the Blue Marine Foundation is available on https://www.metstrade.com/awards/dame-charity/.

About the DAME
The DAME (Design Award at METSTRADE) was launched in 1991 to promote design across all disciplines and recognise the best-designed products at the METSTRADE show. Its global reputation has been founded upon strong focus on the critical importance of equipment design for all marine products, from function to aesthetics and from end product to packaging.

The DAME Jury also considers the expected benefit for the marine industry of the entries, as well as their suitability for intended purpose, level of innovation, cost effectiveness and environmental impact. The DAME is judged in seven key product categories spanning the many activities of METSTRADE exhibitors and visitors.

For more information, see www.metstrade.com/awards/dame-design-award.

About the METSTRADE Show
The METSTRADE Show is the world’s largest trade exhibition of equipment, materials and systems for the international marine industry. It is organized by RAI Amsterdam in association with ICOMIA (International Council of Marine Industry Associations).

Three dedicated specialist pavilions are part of the METSTRADE Show: the SuperYacht Pavilion (SYP), the Marina & Yard Pavilion (MYP) and the Construction Material Pavilion (CMP). In 2021, the METSTRADE show will be held from November 16-18 in the RAI Amsterdam Convention Centre. More information is available on www.metstrade.com.

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