Investment firm acquires Henri-Lloyd

Swiss performance brand ODLO will acquire the 60-year-old British sailing brand, Henri-Lloyd. The acquisition comes months after ODLO announced the acquisition of Janus – a merino clothing manufacturer – and solidifies the brand’s commitment to growth and scale through acquisition across their portfolio.

These brands are among the holdings of Monte Rosa Capital (MRC), a privately owned investment firm which primarily focuses on Sport & Leisure and Health.

Scuttlebutt had previously reported how the sailing gear brand had gone into administration in 2018, and then relaunched in 2019. Henri-Lloyd is now technical clothing partners with the British SailGP Team and the America’s Cup challenger INEOS Britannia.

The Henri-Lloyd team will remain located in the UK in its home city of Manchester but will collaborate with the ODLO group in the future development of the brand and a new generation of innovative products.

“The acquisition of Henri-Lloyd by ODLO opens up tremendous opportunities for the brand to reach its true potential to the benefit of all shareholders, both current and future,” added Hans Eckerström, Henri-Lloyd Chairman of the Board. “Joining a family of successful companies that share values and goals will accelerate our growth.”

ODLO clothing is designed in Switzerland and serves markets in nearly 40 countries around the world. MRC has offices in Oslo, Norway and Zuos, Switzerland with current holdings including ODLO, Janus, D-Fetch, Meshtech, and Dignio.