Canada launches “It’s Time” campaign

Team Canada’s Women’s Team, led by Isabella Bertold, has launched the “It’s Time” campaign—a rallying call to champion women’s sport and inspire support as they compete in the inaugural Women’s America’s Cup beginning October 5 in Barcelona, Spain.

The “It’s Time” campaign, now live on YouTube, is an initiative to inspire future generations of female athletes and challenge the status quo in a sport that has been historically male-dominated. The campaign highlights the passion and determination of Team Canada’s women’s team, sailing under the banner of Concord Pacific Racing, as they participate in the event.

“It’s about time women were on this stage,” said Isabella Bertold, Principal of Concord Pacific Racing. “This campaign is about more than racing. It’s about shining a spotlight on the incredible female athletes in our team and providing young girls with role models. If you can see it, you can be it, and we want to show aspiring female athletes that they too can compete at the highest level.”

The campaign draws on findings from Canadian Women & Sport, whose 2023 report shows that 2 in 3 Canadians are fans of women’s sports, with strong demand for increased representation and visibility. The report also highlights that younger audiences—particularly Gen Z and millennials—are driving this demand, with 85% of fans engaging by watching women’s sports on TV or online.

The “It’s Time” campaign seeks to meet this demand, calling on fans, corporate partners, and communities to support women’s sailing as it takes center stage.

“Beyond the competition, this moment goes further by breaking down barriers and opening up career paths that, until now, have been almost exclusively available to men,” said Terry Hui, President and CEO of Concord Pacific Developments. “The opportunities for women in sailing, and sport more broadly, are expanding, and this is just the beginning. We’re proud to be supporting Concord Pacific Racing and shining a spotlight on the incredible talent of these female athletes.”

The “It’s Time” campaign also invites fans to share their stories and support for women’s sport using the hashtag #ItsTime. By joining the conversation, fans can help amplify the message of gender equity and highlight the importance of visibility for women in sport.

You can follow all Concord Pacific Racing on Instagram or via the team website.

October 5-10 – Qualification Series
October 10 – Final Series
October 13 – Match Race Final

The fleet of twelve teams is split between the invited teams and the Louis Vuitton 37th America’s Cup teams. The Qualification Series (Oct. 5-10) sees a total of eight races completed for both groups. The top three teams from each group progress into a Final Series (Oct. 10) of four races to decide the top two teams that will go head-to-head in a winner-takes-all Final Match Race (Oct. 13). Racing starts at 2pm (14:00 CEST) on race days (times might adjust slightly on the days that coincide with Louis Vuitton Cup racing), and runs until 4 or 5pm, depending on the race schedule.

Viewing details – Race information – Results – Weather forecast

Following the publication of the AC37 Protocol and AC75 Class Rule on November 17, 2021, the AC75 Class Rule and AC Technical Regulations were finalized on March 17, 2022. The entry period was from December 1, 2021 until July 31, 2022, but late entries for the 37th America’s Cup could be accepted until May 31, 2023. The Defender was to announce the Match Venue on September 17, 2021 but postponed the reveal, finally confirming Barcelona on March 30, 2022. The 37th America’s Cup begins October 12, 2024.

Teams revealed to challenge defender Emirates Team New Zealand (NZL):
• INEOS Britannia (GBR)
• Alinghi Red Bull Racing (SUI)
• Luna Rossa Prada Pirelli Team (ITA)
• NYYC American Magic (USA)
• Orient Express Racing Team (FRA)

2023-24 Preliminary Regattas
September 14-17, 2023 (AC40): Vilanova i la Geltrú, Spain
November 30-December 2 (AC40): Jeddah, Saudi Arabia
August 22-25, 2024 (AC75): Barcelona, Spain

2024 Louis Vuitton Cup Challenger Selection Series*
August 29-September 9: Double Round Robin
September 14-19: Semi Finals (Best of 9)
September 26-October 7: Finals (Best of 13)

*Team New Zealand competes in the round robin stage only, but the results of their races were not included in the challenger leaderboard.

2024 America’s Cup
October 12-27: 37th Match (Best of 13)

For competition details, click here.

Additionally, 12 teams will compete in the Youth America’s Cup and Women’s America’s Cup.

Noticeboard: https://ac37noticeboard.acofficials.org/
Event details: www.americascup.com/en/home