A penny for your thoughts … or $20!

The Lightning, designed by Olin Stephens and first built in 1938, has more than 15,000 boats built and hundreds of fleets worldwide. But for this 19-footer, remaining a strong one design class is not being taken for granted, and the organization wants your help. Here’s their pitch:

No hooks, no gimmicks, no follow-up marketing crap – we just want your opinion on potential positioning statements in our survey. The first 150 folks who complete the survey will receive a $20 Amazon Gift Card. The survey is for the Lightning Class, but we’re specifically reaching out to sailors outside the Class for their opinions.

The Lightning Class has a five-year strategic fundraising program called Fuel The Flash 2030, whose objective is to promote class growth and sailing participation. One of its focus areas is Market Research aimed directly at re-energizing our existing members, re-engaging lapsed members, and recruiting new members.

We did a series of Qualitative studies/focus groups, and have taken our learnings from them and created a set of positioning statements to test in a Quantitative survey. That’s where you come in!

The survey will take approximately 15 minutes to complete. We know your time is valuable, and we’re willing to pay for it. In order to be statistically significant, we need 100-150 responses. So please give us the opportunity to send you a $20 Amazon Gift Card – we appreciate your thoughts! To take the survey, click here.