Browsing the "Feature" Category

Feature

RBYAC: Getting ready to raise the volume

April 30th, 2013

The Red Bull Youth America’s Cup is a new event under the umbrella of the America’s Cup Event Authority, to be held in San Francisco during the break between the start of the 2013 America’s Cup Finals and the conclusion of the Louis Vuitton Cup (Sept. 1-4, 2013). Among the ten international teams that will


Feature

OLYMPICS: Testing the format at the ISAF Sailing World Cup

April 30th, 2013

When the ISAF Sailing World Cup was launched after the 2008 Games, the concept was to bring together the existing major regattas on the Olympic sailing circuit, improving the publicity for both the events and the athletes. But the events have also been a proving ground for the format to be used at the Games.


Feature

Boating growth requires multi-generational effort

April 29th, 2013

Once a brand name to which many aspired, the bloated Cadillacs rolling off Detroit’s assembly line in 1995 were being bought in ever-declining numbers by consumers with an average age of 63. Today, after nearly two decades of new products and hundreds of millions spent on advertising, the average age of a Cadillac owner has


Feature

SURVEY: The Sailing Market 2013

April 29th, 2013

Sailing World sponsors an annual study of the North American sailing industry along with its sister publication Cruising World. Working with independent market researcher Rick Walter, they survey over 200 sailboat builders, importers, and bareboat charter companies each year to compile annual statistics on the sailing market. Regarding North American production, here are some of


Feature

BUSINESS: Going where no Open 60 has gone before

April 29th, 2013

A marketing expert who made his fortune creating Air Miles and the Nectar card before leading the campaign to bring the Olympics to London, Mills has now turned his attentions to sailing, after identifying races such as the Vendee Globe and the Barcelona World Race as marketing opportunities which could help grow the IMOCA 60


Feature

Race Future Uncertain After Disastrous Week

April 28th, 2013

American Jeffrey MacFarlane grew up in western Michigan along the shores of Spring Lake, but had progressed far from those summers of Sunfish sailing. After launching his professional sailing career over a decade ago in Australia, he was either been racing, building, modifying, or preparing some of the elite high performance sailboats in the sport.



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