Pitch Perfect: Attracting the Media
February 7th, 2016
The Sailing Leadership Forum 2016 in San Diego, CA attracted an immense crowd of the sport’s contributors for a schedule
Browsing the "Event communication" Tag
Race Rules: Media Rights and Restrictions
December 18th, 2015
Over the past 70 years, the Rolex Sydney Hobart Yacht Race has become an icon of Australia’s summer sport, ranking
How to Shoot Video with a Smartphone
November 19th, 2015
Tim Claxton provides a list of tips and tricks for using a smartphone as a video camera. Video published on
How Modern Technology is bringing Sailing to the Masses
August 19th, 2015
When Scuttlebutt started in 1997, the internet was fairly new and we were the primary media to share sailing news.
How a comms plan can fulfill key objectives
February 23rd, 2015
by Craig Leweck, Scuttlebutt I had been asked to give a presentation at a renowned yacht club, where a committee
Editor’s Rant: Unique Event Websites
February 23rd, 2015
The online expectations for sailing events have increased to now be a vital component for a prominent event’s success. In
Checklist for providing event communication
July 17th, 2014
The commitment toward event communication depends on the importance of the event, with prominent events now requiring updates to be
Event communication: Making a plan
April 10th, 2014
The internet has dramatically increased the opportunities for sailing events to reach sporting enthusiasts. But in addition to supplying the
PR Guidelines and Advice for Clubs and Classes
February 20th, 2014
PR and Marketing Consultant Peta Stuart-Hunt of PR Works, who provides services for the Royal Ocean Racing Club Rating Office
Getting publicity for your sailing event
February 18th, 2014
If you search J/22 Midwinter Championship on Google*, which was held this past weekend (Feb. 14-16, 2014) on Lake Pontchartrain
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