QUOTABLE: Growing the event, the wrong way

Published on May 14th, 2013

“I actually think it draws people in; unfortunately it’s sort of the NASCAR model,” said IMG Worldwide Executive Vice President Steve Tseng, regarding the Artemis accident last week. “Unfortunately, that draws people in because they’re like, ‘Wow this is amazing, I can’t believe there is a car accident,’ or whatever it may be there so dramatic and that does attract people. Tseng says after Dale Earnhardt crashed in the Daytona 500, more people tuned in to watch NASCAR. – ABC7, full story

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