Nespresso releases next two films from exclusive “Taste the Magic of the Cup” series
Published on August 10th, 2013
(August 9, 2013) – Nespresso has released the second two short films based on the story of the 34th America’s Cup and Emirates Team New Zealand – ‘The Ultimate Sailor’ and ‘A Day in the Life of The Cup’.
These follow on from the first release of film 1 ‘Design Redefined’ and film 2 ‘The Ultimate Machine’. As Official Coffee to the 34th America’s Cup and Proud Sponsor of Emirates Team New Zealand, Nespresso has commissioned a series of 8 films under the banner ‘Taste the Magic of the Cup’ to give a unique insight into the story behind the Cup and what it takes to win the oldest trophy in sport.
Travelling first-class, Louis Vuitton luggage, chauffeur driven with a 24/7 security detail, she has fuelled dreams and broken hearts… Who are we talking about? A Hollywood actress, royalty? No, it’s the Cup itself, also known as the ‘Auld Mug’ and the oldest trophy in international sport. Referred to as a person by the America’s Cup staff, she has a character all of her own.
Watch film 3: ‘The Ultimate Sailor’
Watch film 4: ‘A Day in The Life of The Cup’