Casual vibe for Block Island Race Week
Published on March 26th, 2019
Storm Trysail Club’s Block Island Race Week will partner with Margaritaville, the global lifestyle brand synonymous with fun and escapism, for the 2019 edition on June 23-28.
In addition to Margaritaville’s participation in the tent each day, the final race day of the regatta will officially be named Margaritaville Race Day. Margaritaville is inspired by the lyrics and lifestyle of singer, songwriter and best-selling author Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation.
“Nostalgia and a relaxed atmosphere have always been hallmarks of Storm Trysail’s Block Island Race Week,” says Vice Commodore and Event Chair, Ed Cesare. “This makes the partnership with Margaritaville a natural fit and we welcome their eager involvement. This new relationship will bring a great vibe to the whole regatta, including the revitalized lay day.”
Margaritaville will transform the race tent, transporting sailors into the brand’s laid-back lifestyle. Live entertainment, the centerpiece of the Margaritaville brand, will take place on-site each day, along with Margaritaville-inspired activities and promotions.
Over 115 boats have already registered for a variety of racing – from “Solent Style” (a combination of short course and distance racing) to cruising and one design.
“We are thrilled to bring the Margaritaville state of mind to the 28th Block Island Race Week,” said Tamara Baldanza-Dekker, Margaritaville’s chief marketing officer. “Margaritaville’s partnership with the Storm Trysail Club will bring added relaxation, fun, and camaraderie to competitors, family, and friends on the island.”
Background: The biennial event was first held in 1965 after a number of Storm Trysail members participated in Cowes Week in England and were inspired to create an American version. The 28th edition will be held June 23-28, 2019.