Just pushing go isn’t enough

by Craig Leweck, Scuttlebutt Sailing News
When it comes to event reporting, there are many more channels today to share information, but manpower impacts delivery. Either an event doesn’t have the manpower, which means delivery has slowed, or event budgets have increased to improve manpower, which means events have gotten more expensive. Hmm…

Through it all, written text remains the foundation of reporting, and the purpose is unchanged. Words provide the immediate update on racing, and they preserve history. While filling the archives is handy, more people want to find out what is happening now, and too often “immediate” isn’t. Those words expire quickly.

Pietro Fantoni, who is very active in promoting the Snipe Class, takes on the topic of communication and reader habits (click here). With online delivery, we have more tools to enlighten an audience and yet may be spinning more wheels than we realize. Just pushing go isn’t enough…